Privacy Policy

Last updated: September 19, 2026

Shaora is operated by HSG Ecommerce. We operate this online store and website, including the related information, content, features, tools, products and services we provide to you (collectively, the “Services”).

Our store is powered by Shopify, which provides the e-commerce platform that enables us to offer our Services to you.

This Privacy Policy explains how we collect, use, disclose and protect your personal information when you visit our website, place an order, communicate with us or otherwise use our Services.

If there is a conflict between our Terms of Service and this Privacy Policy in relation to the collection, use, processing or disclosure of personal information, this Privacy Policy will apply to those privacy matters.

Please read this Privacy Policy carefully.

Personal Information We Collect

When we use the term “personal information”, we mean information that identifies you or can reasonably be linked to you.

Depending on how you interact with Shaora, we may collect or process the following types of personal information:

• Contact information, such as your name, email address, billing address, shipping address and telephone number where provided.
• Order and transaction information, including products you view, purchase, return, exchange or cancel and information relating to your orders.
• Payment information, including information required to process your payment. Payment information may be processed directly by Shopify, payment providers or other authorised payment processors.
• Account information, such as your login details, preferences and account settings if you create an account.
• Communications, including information you provide when contacting our customer service team or otherwise communicating with us.
• Device and technical information, including your IP address, browser type, device information, network connection and similar identifiers.
• Usage information, including information about how you browse and interact with our website.
• Marketing preferences, including whether you have chosen to receive promotional communications from us.

We do not intend to collect more personal information than is reasonably necessary for operating our Services and providing our products to you.

How We Collect Personal Information

We may collect personal information:

• directly from you when you place an order, create an account, contact us or otherwise provide information to us
• automatically when you browse or interact with our website, including through cookies and similar technologies
• from Shopify and other service providers that help us operate our store
• from payment providers, shipping providers and fulfilment partners
• from marketing, analytics and advertising partners where permitted by applicable law
• from other third parties where permitted by law

How We Use Your Personal Information

We may use your personal information to:

• process and fulfil your orders
• process payments and refunds
• arrange shipping and delivery
• manage returns and exchanges
• provide customer support
• communicate with you about your orders
• create and manage customer accounts
• maintain and improve our website and Services
• personalise your shopping experience
• prevent fraud, misuse and other unlawful activity
• maintain the security of our website and Services
• comply with legal and regulatory obligations
• resolve disputes and enforce our policies
• send marketing and promotional communications where permitted by law

We will only use personal information for purposes that are reasonably related to the reason it was collected, or where otherwise permitted or required by applicable law.

Marketing Communications

Where permitted by law, we may use your contact information to send you information about Shaora products, promotions, offers or other marketing communications.

You can unsubscribe from promotional emails at any time by using the unsubscribe link included in our marketing emails.

Unsubscribing from marketing communications will not prevent us from sending you non-promotional communications that are necessary in connection with your orders, account, returns or customer service requests.

How We Disclose Personal Information

We may disclose personal information where reasonably necessary to operate our business and provide our Services.

This may include disclosure to:

• Shopify, which provides the platform used to operate our online store
• payment processors and financial service providers
• fulfilment, warehouse and shipping providers
• customer service providers
• website hosting and IT service providers
• analytics providers
• marketing and advertising service providers
• professional advisers such as accountants, legal advisers and consultants
• government authorities or law enforcement where required by law
• a buyer, successor or relevant adviser in connection with a legitimate sale, merger, restructuring or transfer of all or part of our business

We do not disclose personal information for unrelated purposes unless you have consented or the disclosure is otherwise permitted or required by law.

Relationship with Shopify

Our online store is hosted by Shopify.

Shopify collects and processes certain personal information when you interact with our store in order to provide and improve its platform and related services.

Information you provide through our store may therefore be transmitted to Shopify and other service providers used to operate the Services.

Shopify may process information in countries other than the country in which you live.

You can learn more about Shopify’s privacy practices through Shopify’s Consumer Privacy Policy. Shopify’s current privacy materials explain that it processes information such as contact details, payment information, device information and shopping activity when consumers interact with Shopify-powered merchants.

Cookies and Similar Technologies

Our website may use cookies, pixels and similar technologies to operate the website, remember your preferences, understand how visitors use the Services, improve performance and, where permitted, provide marketing or advertising.

Some cookies are necessary for the website to function properly.

Other cookies or tracking technologies may be used for analytics, personalisation or marketing, depending on the services we use and your applicable privacy choices.

You may be able to control certain cookies through your browser settings or through privacy controls provided on our website.

Disabling certain cookies may affect the functionality of parts of the Services.

Third-Party Websites and Links

Our website may contain links to websites, platforms or services operated by third parties.

We are not responsible for the privacy or security practices of third-party websites that we do not control.

If you follow a link to a third-party website or service, we recommend reviewing its privacy policy before providing personal information.

International Transfers

Shaora is operated by HSG Ecommerce in the Netherlands and serves customers in Australia. We also use service providers that may operate in different countries.

As a result, your personal information may be transferred to, stored in or processed in countries other than the country in which you live.

Where applicable privacy law requires us to take measures before disclosing personal information overseas, we will take reasonable steps required by that law.

Under Australian Privacy Principle 8, where it applies, an APP entity generally must take reasonable steps before disclosing personal information to an overseas recipient to ensure that the recipient does not breach the relevant Australian Privacy Principles, subject to specified exceptions.

Security of Your Personal Information

We take reasonable steps to protect personal information we hold from misuse, interference, loss and unauthorised access, modification or disclosure.

However, no method of electronic transmission or storage is completely secure, and we cannot guarantee absolute security.

You should avoid sending highly sensitive or confidential information to us through unsecured communication channels.

Where the Australian Privacy Principles apply, APP 11 requires reasonable steps to protect personal information and includes obligations concerning information that is no longer required.

Retention of Personal Information

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected or as required for legitimate business, legal, tax, accounting, fraud-prevention or dispute-resolution purposes.

The length of time information is retained may depend on:

• whether you maintain an account with us
• our contractual relationship with you
• legal or regulatory requirements
• the need to process orders, returns or refunds
• fraud prevention and security requirements
• the need to resolve disputes or enforce agreements

When personal information is no longer required, we may delete, destroy or de-identify it where appropriate and required by applicable law.

Access and Correction

Depending on the laws that apply to you, you may have rights relating to your personal information.

These may include the right to:

• request access to personal information we hold about you
• request correction of inaccurate, incomplete or outdated personal information
• ask questions about how your personal information is handled
• withdraw consent where our processing is based on consent
• unsubscribe from direct marketing communications
• exercise other privacy rights available under applicable law

Australian Privacy Principles 12 and 13 deal specifically with access to and correction of personal information where those principles apply.

To make a privacy request, please contact us at support@shaora.com.

We may need to verify your identity before processing a request.

Children’s Privacy

Our Services are intended for general retail customers and are not specifically directed at children.

We do not knowingly collect personal information from children in circumstances where doing so would be unlawful.

If you are a parent or guardian and believe that a child has provided personal information to us inappropriately, please contact us at support@shaora.com.

We will review the request and take appropriate action where required by law.

Complaints

If you have a concern or complaint about how we collect, use, disclose or protect your personal information, please contact us at support@shaora.com.

Please provide enough information for us to understand and investigate your concern.

We will aim to respond within a reasonable period.

If applicable Australian privacy law applies to your complaint and you are not satisfied with our response, you may also have the right to contact the Office of the Australian Information Commissioner (OAIC).

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our business practices, Services, technology or legal requirements.

When we update this Privacy Policy, we will publish the revised version on our website and update the “Last updated” date.

Where required by law, we will provide additional notice of material changes.

Contact Information

Store name: Shaora

Warehouse address: 112 Ingles Street,
Port Melbourne VIC 3207, Australia

Business name: HSG Ecommerce

Kvk nr: 97914800

Business Address: Familie van der Leerstraat 141,
3075 PV, Rotterdam NL

Email: support@shaora.com

Monday to Friday: 09:00 – 17:00 (AET)
Weekends: 11:00 – 16:00 (AET)

We aim to respond to your inquiries within 24 hours.